"We're foodies in the food business!"

Center Store retail for Natural, Conventional, Specialty

In addition to working with brands on their food service needs, we have a full dedicated staff ready to help you with CPG broker services. We work with natural and conventional retailers in the Rocky Mountains and the Southwest, covering states from Colorado, Wyoming, Utah, New Mexico, & Arizona to Texas, Oklahoma, Arkansas, Louisiana, and Kansas.
If you are in need of national coverage, we work with other regional brokers to cover the entire United States.

sit back and relax

We've got this

The Center Store Division is made up of experienced & dedicated staff inspired to bring the best natural, organic, & conventional products to the retailer. Our culture is based on respect, honesty and integrity. We strive to make a positive impact with the promotion and marketing of all our products.

We're passionate about natural & organic foods, where knowledge & integrity of food are top priority. It's our mission to work with like-minded companies that are dedicated to natural foods, healthy eating, as well as social & environmental responsibility.

Our staff has a unique combination of capabilities & services that allow us to expertly represent your brand in the retail environment for traditional, natural, & specialty environments. We're ready to provide you with a suite of services, to help you connect with the distributor, the retailer, and the shopper. Envision us as your strategic advisor, always looking out for your business like it was our own.

Whether it's building display's, working at resets, placing new items, delivering SWAG and POS - our staff is out in the field daily working hard for you. Connect with us and let's discuss your current needs, our process, and how we can work together!

The process

Brand Assessment ➔ Distributor Routing ➔ Retail Placement

STEP 1: Brand Assessment - We’ll do a rigorous evaluation to test your product, identify the market opportunities, & build a roadmap for your retail success. We evaluate your products through the lens of the retail buyer & the end consumer. Some things to consider are formulation and quality, packaging, and design, as well as labeling and FDA compliance of barcodes, & any certifications like Organic, Non-GMO, & Gluten-Free.
From there we will help with the math- your cost of goods sold (COGS), the suggested retail price (SRP), and help you work through your trade spend, budgeting for slotting fees & promotions.

STEP 2: Distributor Routing - We analyze your product profile, the shelf-life, temperature state, & packaging, and work with you to determine the best distribution model—whether that’s utilizing the main distributors, specialty channels, or Direct-Store-Delivery. The retailer will have their preferred method, but that’s not always the best model for you. For some retailers it is possible to actively monitor order patterns and routing paths. We’ll help you ensure product integrity and reliability, ensuring your retail clients receive consistent fresh stock.

STEP 3: Retail Placement - After matching your brand with the retail chains, banners, & regions that fit your ideal demographic, we’ll scour the review calendars (strict and not-so-strict), help build custom pitch decks, & ensure samples arrive for the buyer tastings and evaluations. After their final approvals, we handle the tedious paperwork & administrative setup for each retail system. We assist with the coordination of your product through the distributor channel to ensure seamless fulfillment. Once on the shelf, we’ll guide you through the challenges of maintaining an ongoing retail presence, including promotional planning, on-the-ground planogram compliance, & assist with point-of-sale (POS) data to track inventory turns, prevent out-of-stocks, & prove your brand's value to the buyer month after month.

Let's discuss your current needs, our process, and how we can work together!
Have questions about center store retail? Contact Us!