The Entire Process

Brand Assessment ➔ Distributor Routing ➔ Retail Placement

As a full-service brokerage, we will follow your products through the complete sales process from corporate presentation to customer purchase. Our staff will make presentations, with you or on your behalf, place your products, execute your promotions, and guide you with your advertising & marketing programs. We will provide you with accurate reports, surveys, information on your products, as well as upcoming events and information about the market.

STEP 1: Brand Assessment - We’ll do a rigorous evaluation to test your product, identify the market opportunities, & build a roadmap for your retail success. We evaluate your products through the lens of the retail buyer & the end consumer. Some things to consider are formulation and quality, packaging, and design, as well as labeling and FDA compliance of barcodes, & any certifications like Organic, Non-GMO, & Gluten-Free.
From there we will help with the math- your cost of goods sold (COGS), the suggested retail price (SRP), and help you work through your trade spend, budgeting for slotting fees & promotions.

STEP 2: Distributor Routing - We analyze your product profile, the shelf-life, temperature state, & packaging, and work with you to determine the best distribution model—whether that’s utilizing the main distributors, specialty channels, or Direct-Store-Delivery. The retailer will have their preferred method, but that’s not always the best model for you. For some retailers it is possible to actively monitor order patterns and routing paths. We’ll help you ensure product integrity and reliability, ensuring your retail clients receive consistent fresh stock.

STEP 3: Retail Placement - After matching your brand with the retail chains, banners, & regions that fit your ideal demographic, we’ll scour the review calendars (strict and not-so-strict), help build custom pitch decks, & ensure samples arrive for the buyer tastings and evaluations. After their final approvals, we handle the tedious paperwork & administrative setup for each retail system. We assist with the coordination of your product through the distributor channel to ensure seamless fulfillment. Once on the shelf, we’ll guide you through the challenges of maintaining an ongoing retail presence, including promotional planning, on-the-ground planogram compliance, & assist with point-of-sale (POS) data to track inventory turns, prevent out-of-stocks, & prove your brand's value to the buyer month after month.